NOHON has recently become an official strategic partner of CCTV’s “Brand China” program. This partnership signifies that the NOHON brand has gained the backing of a national platform, which will further enhance its influence.
NOHON becomes a strategic partner of Brand China.
Brand highlights
The “Brand China” program is a CCTV series produced under the professional guidance of the Institute of Oriental Culture and Urban Development at the Development Research Center of the State Council. With the motto “National Brands: A Gathering of Brilliance,” it airs simultaneously on channels such as CCTV-1 and CCTV-13.
The program has been selected as a designated video production unit for China Media Group’s “Brand Power Project,” directly serving the national brand strategy. This project aims to “empower and enhance Chinese brands” and represents a key initiative by China Media Group to support the national brand strategy.
This program focuses on corporate brand building and helps traditional entrepreneurs transition from a product-centric mindset to a brand-centric mindset through systematic training. 2026 marks the first year of the 15th Five-Year Plan and the launch of the brand development strategy phase outlined in the “Outline for Building a Quality Powerhouse.” As a key component of this national strategy, the “Brand China” program is tasked with driving the transformation of Chinese brands from “product advantages” to “brand advantages.”
NOHON’s capabilities
Rooted in Shenzhen and leveraging Hong Kong’s international perspective, NOHON is committed to becoming a leading national brand in the global consumer electronics industry, serving over 50 million users worldwide with innovative and cutting-edge digital products.
In terms of technological collaboration, NOHON partnered with Huawei Digital Energy in 2023 to jointly advance innovations in super-fast charging technology.
Regarding brand culture innovation, NOHON’s collaboration with the Prince Gong’s Mansion Museum showcases its unique perspective on blending technology and culture. The co-launched Chic Mini Cube Haute Couture Power Bank, designed by internationally renowned designer Lawrence Xu, seamlessly integrates classical elements with modern technology.
The company has developed and launched more than 1,000 products to date. Online, it has consistently ranked first in sales in the battery category on JD.com for eight consecutive years and has remained among the industry leaders on AliExpress for many years. Offline, it has over 1,000 global distributors, including more than 600 in China.
While pursuing commercial success, NOHON actively fulfills its social responsibilities, promptly extending a helping hand during disasters such as the Zhuozhou floods and the Gansu earthquake, conveying warmth and strength through concrete actions.
Upholding the core values of “Promise in Action, Hope in Heart” and adhering to the corporate philosophy of “Altruism, Excellence, Integrity, and Gratitude,” NOHON embraces an attitude of openness, collaboration, and sharing to create mutual success with global partners and contribute to innovation in the consumer electronics industry.
Prospects for cooperation
As a strategic partner of Brand China, NOHON will receive comprehensive brand empowerment services provided by the program. Based on similar partnership cases, this strategic collaboration will involve in-depth coordination in key areas such as brand architecture, cultural system development, and market channel expansion. Through the program’s omnichannel media matrix, the NOHON brand will gain broader exposure, enhancing its credibility and influence within the industry.
This innovative collaboration model—combining “national-level media with a professional brand platform”—will inject new momentum into NOHON’s brand development.
Certifacate of Brand China partnership.
As a pioneering brand in the mobile technology sector, NOHON will leverage the authoritative media platform and industry influence of the “Brand China” program through this strategic partnership to further stimulate innovation and promote the co-creation of a brand ecosystem.