On September 4, 2023, at the press conference for the 2023 China-France Fashion Week’s Prince Gong’s Mansion Fashion Show, the Prince Gong’s Mansion Museum under the Ministry of Culture and Tourism officially announced that, to actively promote cultural and tourism exchanges and cooperation between China and France and to leverage design to enhance the international dissemination of China’s outstanding traditional culture, it would join forces with the Chinese Cultural Center in Paris to co-host the “Prince Gong’s Mansion Fashion Show” in Paris, France, on September 27, 2023.
The scene of the “Prince Gong’s Mansion Fashion Show”.
Set against the backdrop of the international stage, the 2023 China-France Fashion Week has passionately produced an opening show themed around the “Prince Gong’s Mansion,” which will showcase approximately 35 haute couture ensembles created through a collaboration between the Prince Gong’s Mansion and renowned international fashion designer Laurence Xu. Guided by the design philosophy of “preserving intangible cultural heritage through national trends” and drawing inspiration from the traditional cultural elements of the Prince Gong’s Mansion, this event marks the beginning of a new journey in the contemporary expression and global dissemination of Chinese traditional culture, allowing the world to witness the “refined and elegant lifestyle” of traditional China.
Feng Nai’en, the director of the museum delivered the speech.
Feng Nai’en, Director and Party Secretary of the Prince Gong’s Mansion Museum under the Ministry of Culture and Tourism; Liu Hongge, Director of the Chinese Cultural Center in Paris; and internationally renowned fashion designer Laurence Xu delivered speeches in succession. Attendees at the launch event included Peng Yubin, Deputy Director of the Bureau of International Exchange and Cooperation at the Ministry of Culture and Tourism; Su Ning, Deputy Director of the Prince Gong’s Mansion Museum under the Ministry of Culture and Tourism; Wang Yudong, Chairman of Beijing International Design Week Co., Ltd.; Yang Zhihua, Deputy General Manager of Beijing Gehua Design Co., Ltd.; Zhuang Hong, CEO of Chaorui Kun Group; and Lü Chuangjie, Co-founder and CEO of the NOHON brand.
The guests posed for a group photo.
However, among the partners in this collaboration, one standout gem—NOHON—served as the exclusive title sponsor, infusing the event with fresh energy. NOHON not only provided comprehensive support for this fashion extravaganza but also partnered with the Prince Gong’s Mansion Museum to create an eye-catching portable power bank—the “Chic Little Box.” This stylish portable power bank was meticulously designed by internationally renowned fashion designer Lawrence Xu. Through exquisite craftsmanship, it seamlessly blends historical culture with modern fashion, and its ingenious exterior design has created a masterpiece that embodies both historical charm and contemporary style. The “Chic Little Box” offers extensive practicality, serving as a highlight and reliable companion in daily life—whether for outdoor camping, short trips, gatherings with friends, or simply in the comfort of one’s bedroom.
Designer Lawrence Xu was interviewed.
At this launch event, the “Chic Little Box” collection ingeniously blends the classical elegance of the Prince Gong’s Mansion with modern fashion, presenting a design that embodies both traditional Eastern beauty and contemporary style. While we have revealed some details about the “Chic Little Box” collection to give you a sneak peek of its charm, the full presentation will be unveiled at the “Prince Gong’s Mansion Fashion Show” during the China-France Fashion Week.
Lü Chuangjie, co-founder and CEO of NOHON.
This grand event was not merely a collision of fashion and culture, but a microcosm of cultural and fashion exchange between China and France. In this fashion show that transcended time and space, NOHON showcased its keen insight into fashion and its unwavering commitment to environmental protection and safety through its high-end, professional image. This not only highlighted the charm of China’s outstanding traditional culture but also presented to the world, through NOHON, an image of China that is open, diverse, and unique. NOHON’s international perspective and innovative capabilities were perfectly demonstrated in this collaboration. Its commitment to exceptional product quality further underscores its deep focus on customer needs and experience, which will undoubtedly help the brand continue to expand its global influence.
This series of events has infused new vitality into cultural and fashion exchanges between China and France, showcasing Chinese brands’ confidence and cultural charm to the world. Through this collaborative partnership, we look forward to more people experiencing the allure of China’s outstanding traditional culture and appreciating the unique fashion style of the NOHON brand. Whether in the domestic or international markets, NOHON will bring the boundless charm of Chinese brands to the world through its exquisite craftsmanship and innovative designs. This celebration of brand and culture is sure to write a brilliant new chapter in the ongoing exchange between Chinese and French civilizations.
The press conference concluded successfully.
As the final lights dimmed, the press conference for the 2023 China-France Fashion Week Gongwangfu Fashion Show came to a successful close. Every detail and every moment was crafted with heart and soul. Thank you for joining us in witnessing this historic moment. The “Chic Little Box”—a collaboration between NOHON and the Gongwangfu Museum—is about to embark on a new chapter under the design magic of internationally renowned fashion designer Laurence Xu. Stay tuned for the “Prince Gong’s Mansion Fashion Show” at the Chinese Cultural Center in Paris on September 27, 2023, where the “Chic Little Box” will make its stunning debut.